Overview

Halara is a fast-growing, globally recognized athleisure wear brand reimagining the retail industry through crowd-sourced and crowd-tested designs. The brand had the radical idea to apply the same advanced technology behind machine learning to fashion. In Greek, the word 'Halara' refers to looseness - a state of ease. By combining easy styling and high-performing products with an unprecedented manufacturing process, Halara's core competence lies in continuously launching category-defining, viral styles that redefine the athleisure space. Halara believes that the power of technology can create a better retail brand in every way, especially when it comes to fabric quality and innovation. As a brand, we continue to innovate on all levels, always keeping price point in mind. Our aim is to create quality products with innovative designs that are accessible to a broad, global spectrum of women.